Pokémon GO has managed a feat that has eluded brick-and-mortar merchants for years: turning location-aware smartphones into drivers of foot traffic
Companies and marketers around the world are already working hard to tap into the game’s runaway success, which has demonstrated the unique ability to drive real-world foot traffic.
With Pokémon GO, businesses have an unprecedented opportunity to create strong emotional bonds with new customers, and for very little money.
Retailers and restaurants proved foot traffic can matter using Pokémon GO.
Pokémon GO is at the tip of the iceberg for a massive location-based advertising revolution.
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Inc.com, 2016. 9 Need-to-Know Facts on How Pokemon Go Players Engage with Businesses.
Frank N. Magid Associates, 2018.
* Please note: Niantic cannot guarantee the accuracy of third party surveys.